Graphic design; Vernacular aesthetics as context indicators

The concept of 'aesthetics' re-currently appears as the driving force behind the popular art practices that I explore. They hint subjective aesthetic preferences linked to a universal assumptions of aesthetics in Pakistan. As the practice driven approach of my research investigates various design oriented 'aesthetic' concepts and apparently the  corresponding emotional concepts in Pakistani popular art (cinema art, truck art), it links to the purpose of production, subjective/universal beliefs and world views. This can leads to the development of a specific visual grammar that I, as a graphic designer, am trying to isolate. Hence examining expressive and interactive potential of the popular arts visuals to represent and stimulates emotional response in the public offers a practice-based reflection on the emotional connection of artists with the designed artifacts consequently evoking/reflecting emotions in the viewers.