Brief Introduction to the research

Welcome to my blog!

I am a graphic designer/ practitioner and researcher.I am based at Central Saint Martins in London, UK.  My research is concerned with ‘graphic communication design’ and it investigates the communicative capacity of vernacular art in indigenous settings. This is a practice led research.
that can be used to design context specific/user centered graphic communication based visual interventions as advocacy communication low literacy contexts.

I aim to explore Pakistani vernacular visual media within user centered graphic communication design context.Research findings will be used to develop a 'graphic communication design' schema of practice. I hope to develop this schema as a method.  

Here is a brief introduction to the questions I am addressing in the research.

I am investigating sign systems located within indigenous visual media (art forms), exploring the influence of content and context on the reading of these signs. Graphic-communication design is suggested as a paradigm in which indigenous art , as graphic communication tools, can be critically located and discussed.