The inSight Cards are modeled on the principle of an issue based 'closed criteria approach' for contextual communication design mapping. It draws on the social implications of semiotics. How sign interpretation is dependent on the contextual representation and interpretation.Visuals are identified within the visual categories of signified, signifier, interpretation of the audience, issue addressed, perception of issue, perception of causes, perception of impact and suggested solutions related to the issue from the audience (the direct affecters of the issue). Hence this method draws on participatory approaches towards design for specific contexts. This is a strong approach for developing visual communications encapsulating a context specific visual grammar especially in low literacy contexts where written text is less effective than visuals and images. The visual approach drawing on the contextual representations and significations results in an effective and sustainable design approach/results.
